1996 Summer Olympics




Games of the XXVI Olympiad, in Atlanta

"Atlanta 1996" redirects here. For the Summer Paralympics, see 1996 Summer Paralympics.




















































Games of the XXVI Olympiad
A fire, emitting many different-colored stars, burns from a cauldron represented by the gold-colored Olympic rings and the number "100" acting as the cauldron's stand. The words "Atlanta 1996", also written in gold, are placed underneath. The image is situated on a dark green background, with a gold border.
Host city
Atlanta, Georgia, United States
Motto The Celebration of the Century
Nations 197
Athletes 10,320 (6,797 men, 3,523 women)
Events 271 in 26 sports (37 disciplines)
Opening 19 July
Closing 4 August
Opened by

President Bill Clinton[1]
Cauldron

Muhammad Ali[1]
Stadium Centennial Olympic Stadium
Summer



← Barcelona 1992 Sydney 2000 →
Winter



← Lillehammer 1994 Nagano 1998 →







Olympic rings
Part of a series on

The 1996 Summer Olympics, officially known as the Games of the XXVI Olympiad, commonly known as Atlanta 1996, and also referred to as the Centennial Olympic Games,[2][3][4] were an international multi-sport event that was held from July 19 to August 4, 1996, in Atlanta, Georgia, United States. These Games, which were the fourth Summer Olympics to be hosted by the United States, marked the centenary of the 1896 Summer Olympics in Athens—the inaugural edition of the modern Olympic Games. They were also the first since 1924 to be held in a different year from a Winter Olympics, under a new IOC practice implemented in 1994 to hold the Summer and Winter Games in alternating, even-numbered years.


More than 10,000 athletes from 197 National Olympic Committees competed in 26 sports, including the Olympic debuts of beach volleyball, mountain biking, and softball, as well as the new disciplines of lightweight rowing and women's football (soccer). 24 countries made their Summer Olympic debut in Atlanta, including a number of former republics of the Soviet Union (who competed in 1992 under as the Unified Team) participating for the first time as independent nations. The United States led the medal table with 44 golds, while Russia finished second with 26. Notable performances during competition included those of Andre Agassi—who became the first men's singles tennis player to combine a career Grand Slam with an Olympic gold medal, Donovan Bailey—who set a new world record of 9.84 for the men's 100 meters, and Lilia Podkopayeva—who became the second gymnast to win an individual event gold after winning the all-round title in the same Olympics.


The games were marred by violence on July 27, when Eric Rudolph detonated pipe bombs at Centennial Olympic Park—a downtown park that was built to serve as a public focal point for the Games' festivities, injuring 111. In 2003, Rudolph confessed to the bombing and a series of related attacks on abortion centers and a gay bar, and was sentenced to life in prison. He claimed that the bombing was meant to protest the U.S. government's sanctioning of "abortion on demand".


The 1996 Summer Olympics were considered to be financially successful, due to record revenue from sponsorship deals and broadcast rights among other factors. The Games faced criticism for being overly commercialized, as well as other issues noted by European officials, such as the availability of food and transport. The Games had a lasting impact on the city; Centennial Olympic Park led a revitalization of Atlanta's downtown area and has served as a symbol of the Games' legacy, the Olympic Village buildings have since been used as residence housing for area universities, and the Centennial Olympic Stadium has been re-developed twice since the Games—first as the baseball park Turner Field, and then as the college football venue Georgia State Stadium. Modern assessments of the Atlanta Games are more positive, with critics noting their complete reliance on private investment, unlike recent editions of 2014 and 2016.




Contents






  • 1 Bidding process


  • 2 Development and preparation


    • 2.1 Budget


    • 2.2 Venues and infrastructure


    • 2.3 Marketing




  • 3 Calendar


  • 4 Games


    • 4.1 Opening ceremony


    • 4.2 Closing ceremony


    • 4.3 Sports




  • 5 Records


    • 5.1 Medal count




  • 6 Participating National Olympic Committees


  • 7 Centennial Olympic Park bombing


  • 8 Legacy


  • 9 Broadcast rights


  • 10 Sponsors


  • 11 Reception


  • 12 See also


  • 13 Notes


  • 14 External links





Bidding process


Main article: Bids for the 1996 Summer Olympics

Atlanta was selected on September 18, 1990, in Tokyo, Japan, over Athens, Belgrade, Manchester, Melbourne, and Toronto at the 96th IOC Session. Atlanta's bid to host the Summer Games that began in 1987 was considered a long-shot, since the U.S. had hosted the Summer Olympics 12 years earlier in Los Angeles. Atlanta's main rivals were Toronto, whose front-running bid that began in 1986 seemed almost sure to succeed after Canada had held a successful 1988 Winter Olympics in Calgary, and Melbourne, Australia, who hosted the 1956 Summer Olympics and after Brisbane, Australia's failed bid for the 1992 games (which were awarded to Barcelona) and prior to Sydney, Australia's successful 2000 Summer Olympics bid, they felt that the Olympic Games should return to Australia. If Melbourne was awarded the games, 1996 would mark the 40th anniversary of the 1956 Summer Olympics, which were held in the same city. This would be Toronto's fourth failed attempt since 1960 (tried in 1960, 1964, and 1976, but defeated by Rome, Tokyo and Montreal).[5] The Athens bid stemmed from the fact that 1996 marked 100 years since the first Summer Games in Athens in 1896, though Athens would eventually host the 2004 Summer Olympics. The initial push for 1996 coming to Atlanta originated from Billy Payne and then Atlanta mayor Andrew Young; their main push for the Olympics to come to Atlanta was a motivation to showcase a changed and resurgent American South which was overcoming racial tensions from the Civil Rights Movement in the 1950s and 1960s and featured a robust and growing Southern economy to help offset international stereotypes that the region was still plagued with poverty.[6]



































































1996 Summer Olympics bidding results[7]
City
 NOC Name
Round 1
Round 2
Round 3
Round 4
Round 5
Atlanta
 United States
 19 20 26 34
51
Athens
 Greece
 23 23 26 30 35
Toronto
 Canada
 14 17 18 22 —
Melbourne
 Australia
 12 21 16 — —
Manchester
 Great Britain
 11 5 — — —
Belgrade
 FR Yugoslavia
 7 — — — —


Development and preparation



Budget


The Oxford Olympics Study 2016 estimates the outturn cost of the Atlanta 1996 Summer Olympics at US$4.1 billion in 2015-dollars and cost overrun at 151% in real terms.[8] This includes sports-related costs only, that is, (i) operational costs incurred by the organizing committee for the purpose of staging the Games, e.g., expenditures for technology, transportation, workforce, administration, security, catering, ceremonies, and medical services, and (ii) direct capital costs incurred by the host city and country or private investors to build, e.g., the competition venues, the Olympic village, international broadcast center, and media and press center, which are required to host the Games. Indirect capital costs are not included, such as for road, rail, or airport infrastructure, or for hotel upgrades or other business investment incurred in preparation for the Games but not directly related to staging the Games. The cost for Atlanta 1996 compares with costs of US$4.6 billion for Rio 2016, US$40–44 billion for Beijing 2008 and US$51 billion for Sochi 2014, the most expensive Olympics in history. Average cost for the Summer Games since 1960 is US$5.2 billion, average cost overrun is 176%.


The 1996 Olympics was predicated on the financial model established by the 1984 Olympic Games in Los Angeles. The cost to stage the Games was US$1.8 billion. U.S. Government funds were used for security, and around $500 million of taxpayer money was used on the physical infrastructure including streetscaping, road improvements, Centennial Olympic Park, expansion of airport, improvements in public transportation, and redevelopment of public housing projects[9] but neither paid for the actual Games nor the new Venues themselves.[10] To pay for the games, Atlanta relied on commercial sponsorship and ticket sales, resulting in a profit of $19 million.[11][better source needed]



Venues and infrastructure


Main article: Venues of the 1996 Summer Olympics



The Centennial Olympic Stadium




The Georgia Dome




The Alexander Memorial Coliseum


Events of the 1996 Games were held in a variety of areas. A number were held within the Olympic Ring, a 3 mi (4.8 km) circle from the center of Atlanta. Others were held at Stone Mountain, about 20 miles (32 km) outside of the city. To broaden ticket sales, other events, such as Association football (soccer), were staged in various cities in the Southeast.[12][13]




  • Alexander Memorial Coliseum – Boxing


  • Atlanta–Fulton County Stadium – Baseball


  • Centennial Olympic Stadium – Opening/Closing Ceremonies, Athletics


  • Clayton County International Park (Jonesboro, Georgia) – Beach Volleyball


  • Forbes Arena – Basketball


  • Georgia Dome – Basketball (final), Gymnastics (artistic), Handball (men's final)


  • Georgia International Horse Park (Conyers, Georgia) – Cycling (mountain), Equestrian, Modern pentathlon (riding, running)


  • Georgia State University Sports Arena – Badminton


  • Georgia Tech Aquatic Center – Diving, Modern pentathlon (swimming), Swimming, Synchronized Swimming, Water Polo


  • Georgia World Congress Center – Fencing, Handball, Judo, Modern pentathlon (fencing, shooting), Table Tennis, Weightlifting, Wrestling


  • Golden Park (Columbus, Georgia) – Softball


  • Herndon Stadium – Field hockey (final)


  • Lake Lanier (Gainesville, Georgia) – Canoeing (sprint), Rowing


  • Legion Field (Birmingham, Alabama) – Football


  • Miami Orange Bowl (Miami, Florida) – Football


  • Omni Coliseum – Volleyball (indoor final)


  • Ocoee Whitewater Center (Polk County, Tennessee) – Canoeing (slalom)


  • Panther Stadium – Field hockey


  • RFK Stadium (Washington, D.C.) – Football


  • Stone Mountain Tennis Center (Stone Mountain, Georgia) – Tennis


  • Stone Mountain Park Archery Center (Stone Mountain, Georgia) – Archery


  • Stone Mountain Park Velodrome (Stone Mountain, Georgia) – Cycling (track)


  • Sanford Stadium (Athens, Georgia) at the University of Georgia – Football (final)


  • Stegeman Coliseum (Athens, Georgia) at the University of Georgia – Gymnastics (rhythmic), Volleyball (indoor)


  • Wassaw Sound (Savannah, Georgia) – Sailing


  • Wolf Creek Shooting Complex – Shooting



Marketing


The Olympiad's official theme, "Summon the Heroes", was written by John Williams, making it the third Olympiad at that point for which he had composed (official composer 1984; NBC's coverage composer 1988). The opening ceremony featured Céline Dion singing "The Power of the Dream", the official theme song of the 1996 Olympics. The mascot for the Olympiad was an abstract, animated character named Izzy. In contrast to the standing tradition of mascots of national or regional significance in the city hosting the Olympiad, Izzy was an amorphous, fantasy figure. The 1996 Olympics were the first to have two separate opening ceremony events. Savannah, because of its geographical separation from Atlanta, had its own opening ceremonies on July 18, 1996. The event featured "Worldwide Connection", a song composed by Savannah native Jeffrey Reed and a concert by Trisha Yearwood, a Georgia native.


Atlanta's Olympic slogan "Come Celebrate Our Dream" was written by Jack Arogeti, a Managing Director at McCann-Erickson in Atlanta at the time. The slogan was selected from more than 5,000[14] submitted by the public to the Atlanta Convention and Visitors Bureau. Billy Payne noted that Jack "captured the spirit and our true motivation for the Olympic games."[15]



Calendar


All times are in Eastern Daylight Time (UTC-4); the other, Birmingham, Alabama uses Central Daylight Time (UTC-5)










 ●  Opening ceremony     Event competitions  ●  Event finals  ●  Closing ceremony






























































































































































































































































































































































































































































































































































































































































































Date
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Tue		 31st
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Thu		 2nd
Fri		 3rd
Sat		 4th
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Archery












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Total gold medals 16 13 17 10 15 10 15 20 24 22 10 16 17 19 29 18
Ceremonies ●
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Date
 19th
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Tue		 31st
Wed		 1st
Thu		 2nd
Fri		 3rd
Sat		 4th
Sun
July
 August


Games



Opening ceremony


Main article: 1996 Summer Olympics opening ceremony

The ceremony began with a 60-second countdown, which included footage from all of the previous Olympic Games. There was then a flashback to the closing ceremony of the 1992 Olympics in Barcelona, showing the then president of the IOC, Juan Antonio Samaranch, inviting the athletes to compete in Atlanta in 1996. Then, spirits ascended in the northwest corner of the stadium, each representing one of the colors in the Olympic rings. The spirits called the tribes of the world which, after mixed percussion, formed the Olympic rings while the youth of Atlanta formed the number 100. Famed film score composer John Williams wrote the official overture for the 1996 Olympics, called "Summon the Heroes"; this was his second overture for an Olympic games, the first being "Olympic Fanfare and Theme" written for the 1984 Summer Olympics. Céline Dion performed David Foster's official 1996 Olympics song "The Power of the Dream", accompanied by Foster on the piano, the Atlanta Symphony Orchestra and the Centennial Choir (comprising Morehouse College Glee Club, Spelman College Glee Club and the Atlanta Symphony Orchestra Chorus). Gladys Knight sang Georgia's official state song "Georgia on My Mind".


There was a showcase entitled "Welcome To The World", featuring cheerleaders, Chevrolet pick-up trucks, marching bands, and steppers, which highlighted the American youth and a typical Saturday college football game in the South, including the wave commonly produced by spectators in sporting events around the world. There was another showcase entitled "Summertime" which focused on Atlanta and the Old South, emphasizing its beauty, spirit, music, history, culture, and rebirth after the American Civil War. The ceremony also featured a memorable dance tribute to the athletes and to the goddesses of victory of the ancient Greek Olympics, using silhouette imagery. The accompanying music, "The Tradition of the Games", was composed by Basil Poledouris.[16]


Muhammad Ali lit the Olympic cauldron and later received a replacement gold medal for his boxing victory in the 1960 Summer Olympics. For the torch ceremony, more than 10,000 Olympic torches were manufactured by the American Meter Company and electroplated by Erie Plating Company. Each torch weighed about 3.5 pounds (1.6 kg) and was made primarily of aluminum, with a Georgia pecan wood handle and gold ornamentation.[17][18]



Closing ceremony


Main article: 1996 Summer Olympics closing ceremony


Sports


The 1996 Summer Olympic programme featured 271 events in 26 sports. Softball, beach volleyball and mountain biking debuted on the Olympic program, together with women's football and lightweight rowing.














Gold medal from the 1996 Summer Games


In women's gymnastics, Lilia Podkopayeva became the all-around Olympic champion. Podkopayeva also won a second gold medal in the floor exercise final and a silver on the beam – becoming the only female gymnast since Nadia Comăneci to win an individual event gold after winning the all-round title in the same Olympics. Kerri Strug of the United States women's gymnastics team vaulted with an injured ankle and landed on one foot. The US women's gymnastics team won its first gold medal. Shannon Miller of the United States won the gold medal on the balance beam event, the first time an American gymnast had won an individual gold medal in a non-boycotted Olympic games. The Spanish team won the first gold medal in the new competition of women's rhythmic group all-around. The team was formed by Estela Giménez, Marta Baldó, Nuria Cabanillas, Lorena Guréndez, Estíbaliz Martínez and Tania Lamarca.


Amy Van Dyken won four gold medals in the Olympic swimming pool, the first American woman to win four titles in a single Olympiad. Penny Heyns, swimmer of South Africa, won the gold medals in both the 100 metres and 200 metres breaststroke events. Michelle Smith of Ireland won three gold medals and a bronze in swimming. She remains her nation's most decorated Olympian. However, her victories were overshadowed by doping allegations even though she did not test positive in 1996. She received a four-year suspension in 1998 for tampering with a urine sample, though her medals and records were allowed to stand.




Women's 100 m hurdles at the Olympic stadium


In track and field, Donovan Bailey of Canada won the men's 100 m, setting a new world record of 9.84 seconds at that time. He also anchored his team's gold in the 4 × 100 m relay.
Michael Johnson won gold in both the 200 m and 400 m, setting a new world record of 19.32 seconds in the 200 m. Johnson afterward began disputing Bailey's unofficial title as the "world's fastest man", which later culminated in a 150-metre race between the two to settle the issue. Marie-José Pérec equaled Johnson's performance, although without a world record, by winning the rare 200 m/400 m double. Carl Lewis won his 4th long jump gold medal at the age of 35.


In tennis, Andre Agassi won the gold medal, which would eventually make him the first man and second singles player overall (after his eventual wife, Steffi Graf) to win the career Golden Slam, which consists of an Olympic gold medal and victories in the singles tournaments held at professional tennis' four major events (Australian Open, French Open, Wimbledon, and US Open).




The Olympic flag waves at the 1996 games


There were a series of national firsts realized during the Games. Deon Hemmings became the first woman to win an Olympic gold medal for Jamaica and the English-speaking West Indies. Lee Lai Shan won a gold medal in sailing, the only Olympic medal that Hong Kong ever won as a British colony (1842–1997). This meant that for the only time, the colonial flag of Hong Kong was raised to the accompaniment of the British national anthem "God Save the Queen", as Hong Kong's sovereignty was later transferred to China in 1997. The US women's football team won the gold medal in the first ever women's football event. For the first time, Olympic medals were won by athletes from Armenia, Azerbaijan, Belarus, Burundi, Ecuador, Georgia, Hong Kong, Kazakhstan, Moldova, Mozambique, Slovakia, Tonga, Ukraine, and Uzbekistan. Another first in Atlanta was that this was the first Summer Olympics ever that not a single nation swept all three medals in a single event.



Records


Main article: World and Olympic records set at the 1996 Summer Olympics


Medal count


Main article: 1996 Summer Olympics medal table

These are the top ten nations that won medals at the 1996 Games.


  *   Host nation (United States)





































































































Rank Nation Gold Silver Bronze Total
1
 United States*		 44 32 25 101
2
 Russia
 26 21 16 63
3
 Germany
 20 18 27 65
4
 China
 16 22 12 50
5
 France
 15 7 15 37
6
 Italy
 13 10 12 35
7
 Australia
 9 9 23 41
8
 Cuba
 9 8 8 25
9
 Ukraine
 9 2 12 23
10
 South Korea
 7 15 5 27
Totals (10 nations) 168 144 155 467


Participating National Olympic Committees




Participants at Summer olympics 1996
Blue = Participating for the first time. Green = Have previously participated. Yellow square is host city (Atlanta)




Number of athletes


A total of 197 nations were represented at the 1996 Games, and the combined total of athletes was about 10,318.[19] Twenty-four countries made their Olympic debut this year, including eleven of the ex-Soviet countries that competed as part of the Unified Team in 1992. Russia competed independently for the first time since 1912, when it was the Russian Empire. The Federal Republic of Yugoslavia competed as Yugoslavia.


The 14 countries making their Olympic debut were: Azerbaijan, Burundi, Cape Verde, Comoros, Dominica, Guinea-Bissau, Macedonia, Nauru, Palestinian Authority, Saint Kitts and Nevis, Saint Lucia, São Tomé and Príncipe, Tajikistan and Turkmenistan. The ten countries making their Summer Olympic debut (after competing at the 1994 Winter Olympics in Lillehammer) were: Armenia, Belarus, Czech Republic, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Slovakia, Ukraine and Uzbekistan. The Czech Republic and Slovakia attended the games as independent nations for the first time since the breakup of Czechoslovakia, while the rest of the nations that made their Summer Olympic debut were formerly part of the Soviet Union.





Participating National Olympic Committees




  •  Afghanistan (1)


  •  Albania (7)


  •  Algeria (45)


  •  American Samoa (7)


  •  Andorra (8)


  •  Angola (28)


  •  Antigua and Barbuda (13)


  •  Argentina (178)


  •  Armenia (32)


  •  Aruba (3)


  •  Australia (424)


  •  Austria (72)


  •  Azerbaijan (23)


  •  Bahamas (26)


  •  Bahrain (5)


  •  Bangladesh (4)


  •  Barbados (13)


  •  Belarus (157)


  •  Belgium (61)


  •  Belize (5)


  •  Benin (5)


  •  Bermuda (9)


  •  Bhutan (2)


  •  Bolivia (8)


  •  Bosnia and Herzegovina (9)


  •  Botswana (7)


  •  Brazil (225)


  •  British Virgin Islands (7)


  •  Brunei (1)


  •  Bulgaria (110)


  •  Burkina Faso (5)


  •  Burundi (7)


  •  Cambodia (5)


  •  Cameroon (15)


  •  Canada (303)


  •  Cape Verde (4)


  •  Cayman Islands (9)


  •  Central African Republic (5)


  •  Chad (4)


  •  Chile (21)


  •  China (294)


  •  Colombia (48)


  •  Comoros (4)


  •  Republic of the Congo (5)


  •  Cook Islands (3)


  •  Costa Rica (11)


  •  Croatia (84)


  •  Cuba (164)


  •  Cyprus (17)


  •  Czech Republic (115)


  •  Denmark (119)


  •  Djibouti (5)


  •  Dominica (6)


  •  Dominican Republic (16)


  •  Ecuador (19)


  •  Egypt (29)


  •  El Salvador (7)


  •  Equatorial Guinea (5)


  •  Estonia (43)


  •  Ethiopia (18)


  •  Fiji (17)


  •  Finland (76)


  •  France (299)


  •  Gabon (7)


  •  The Gambia (9)


  •  Georgia (34)


  •  Germany (465)


  •  Ghana (35)


  •  Great Britain (300)


  •  Greece (121)


  •  Grenada (5)


  •  Guam (8)


  •  Guatemala (26)


  •  Guinea (5)


  •  Guinea-Bissau (3)


  •  Guyana (7)


  •  Haiti (7)


  •  Honduras (7)


  •  Hong Kong (23)


  •  Hungary (214)


  •  Iceland (9)


  •  India (49)


  •  Indonesia (40)


  •  Iran (18)


  •  Iraq (3)


  •  Ireland (78)


  •  Israel (25)


  •  Italy (346)


  •  Ivory Coast (11)


  •  Jamaica (45)


  •  Japan (306)


  •  Jordan (5)


  •  Kazakhstan (96)


  •  Kenya (52)


  •  North Korea (24)


  •  South Korea (300)


  •  Kuwait (25)


  •  Kyrgyzstan (33)


  •  Laos (5)


  •  Latvia (48)


  •  Lebanon (1)


  •  Lesotho (9)


  •  Liberia (5)


  •  Libya (5)


  •  Liechtenstein (2)


  •  Lithuania (61)


  •  Luxembourg (6)


  •  Macedonia (11)


  •  Madagascar (11)


  •  Malawi (2)


  •  Malaysia (35)


  •  Maldives (6)


  •  Mali (3)


  •  Malta (7)


  •  Mauritania (4)


  •  Mauritius (26)


  •  Mexico (97)


  •  Moldova (40)


  •  Monaco (3)


  •  Mongolia (16)


  •  Morocco (34)


  •  Mozambique (3)


  •  Myanmar (3)


  •  Namibia (8)


  •  Nauru (3)


  •  Nepal (6)


  •  Netherlands (235)


  •  Netherlands Antilles (6)


  •  New Zealand (97)


  •  Nicaragua (26)


  •  Niger (3)


  •  Nigeria (65)


  •  Norway (98)


  •  Oman (4)


  •  Pakistan (24)


  •  Palestine (2)


  •  Panama (7)


  •  Papua New Guinea (11)


  •  Paraguay (7)


  •  Peru (29)


  •  Philippines (12)


  •  Poland (165)


  •  Portugal (106)


  •  Puerto Rico (69)


  •  Qatar (12)


  •  Romania (165)


  •  Russia (390)


  •  Rwanda (4)


  •  Saint Kitts and Nevis (10)


  •  Saint Lucia (6)


  •  Saint Vincent and the Grenadines (8)


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  •  Singapore (14)


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  •  South Africa (84)


  •  Spain (294)


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  •  Sudan (4)


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  •  Swaziland (6)


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  •  Switzerland (114)


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  •  Chinese Taipei (74)


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  •  Tanzania (7)


  •  Thailand (37)


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Centennial Olympic Park bombing


Main article: Centennial Olympic Park bombing



The marker at the entrance to Centennial Park in downtown Atlanta


The 1996 Olympics were marred by the Centennial Olympic Park bombing on July 27. Security guard Richard Jewell discovered the pipe bomb and immediately notified law enforcement and helped evacuate as many people as possible from the area before it exploded. Although Jewell's quick actions are credited for saving many lives, the bombing killed spectator Alice Hawthorne, wounded 111 others, and caused the death of Melih Uzunyol by heart attack. Jewell was later considered a suspect in the bombing but was never charged, and he was exonerated in October 1996. In 2003, Eric Robert Rudolph was charged with and confessed to this bombing as well as the bombings of two abortion clinics and a gay bar. He stated "the purpose of the attack on July 27th was to confound, anger and embarrass the Washington government in the eyes of the world for its abominable sanctioning of abortion on demand."[20] He was sentenced to a life sentence at ADX Florence prison in Florence, Colorado.



Legacy




The 1996 Olympic cauldron in 2011




The Flair Monument, erected in remembrance of the games


Preparations for the Olympics lasted more than six years and had an economic impact of at least $5.14 billion. Over two million visitors came to Atlanta, and approximately 3.5 billion people around the world watched at least part of the games on television. Although marred by the tragedy of the Centennial Olympic Park bombing, they were a financial success, due in part to TV rights contracts and sponsorships at record levels.[21]William Porter Payne and Steve Spinner led the U.S. marketing program which became a model for future Games.


Beyond international recognition, the Games resulted in many modern infrastructure improvements. The mid-rise dormitories built for the Olympic Village, which became the first residential housing for Georgia State University (Georgia State Village), are now used by the Georgia Institute of Technology (North Avenue Apartments). As designed, Centennial Olympic Stadium was converted into Turner Field, which became the home of the Atlanta Braves Major League Baseball team from 1997 to 2016. The Braves' former home, Atlanta–Fulton County Stadium, was demolished in 1997 and the site became a parking lot for Turner Field; the Omni Coliseum was demolished the same year to make way for Philips Arena (since renamed State Farm Arena). The city's permanent memorial to the 1996 Olympics is Centennial Olympic Park, which was built as a focal point for the Games. The park initiated a revitalization of the surrounding area, and now serves as the hub for Atlanta's tourism district.[21]


In November 2016, a commemorative plaque was unveiled for Centennial Olympic Park to honor the 20th anniversary of the Games.[22][23]


After the Braves' departure from Turner Field, Georgia State University acquired the former Olympic Stadium and surrounding parking lots and reconfigured the stadium for a second time into Georgia State Stadium for its college football team.


The 1996 Olympics are the most recent edition of the Summer Olympics to be held in the United States. Los Angeles will host the 2028 Summer Olympics, 32 years after the games were held in Atlanta.[24]



Broadcast rights


The 1996 Games were covered by the following broadcasters:[13]





  •  Argentina: Argentina Televisora Color, Telefe, Channel 13


  •  Australia: Seven Network


  •  Belgium: BRTN, RTBF


  •  Brazil: Rede Globo, Rede Manchete, Rede Bandeirantes, Rede Record, SBT, ESPN Brasil


  •  Brunei: RTB, Astro


  •  Bulgaria: BNT 1


  •  Canada: CBC and Radio-Canada


  •  Chile: TVN, Universidad Católica de Chile Televisión


  •  China: CCTV


  •  Colombia: Inravisión


  •  Croatia: HRT


  •  Czech Republic: ČT


  •  Ecuador: Ecuavisa, SíTV


  •  France: TF1, FTV, Eurosport


  •  FR Yugoslavia: RTS, RTCG


  •  Germany: ARD, ZDF


  •  Hong Kong: RTHK, ATV, TVB


  •  India: Doordarshan


  •  Indonesia: RCTI, SCTV, TPI, ANTeve, Indosiar


  •  Ireland: RTÉ


  •  Italy: RAI


  •  Japan: NHK


  •  Macau: TDM


  •  Macedonia: MKRTV


  •  Malaysia: RTM, STMB, Mega TV, Philips ASTRO


  •  Mexico: Televisa, TV Azteca


  •  Netherlands: NPO


  •  New Zealand: TVNZ


  •  Norway: NRK


  •  Peru: América TV


  •  Philippines: People's Television Network


  •  Poland: TVP


  •  Portugal: RTP


  •  Russia: Public Russian Television, VGTRK Olympiade


  •  Singapore: Singapore Television Twelve (STV12) Prime 12, Premiere 12[25]


  •  South Korea: KBS, MBC, SBS


  •  Spain: TVE


  •  Sweden: SVT


  •   Switzerland: SRG SSR idee suisse


  •  Taiwan: TTV, CTV, CTS


  •  Thailand: National Sports, $465 million


  •  United Kingdom: BBC


  •  United States: NBC (English), Telemundo (Spanish)


  •  Venezuela: Venevision




Sponsors


The 1996 Summer Olympics relied heavily on commercial sponsorship. The Atlanta-based Coca-Cola Company was the exclusive provider of soft drinks at Olympics venues, and built an attraction known as Coca-Cola Olympic City for the Games.[26]


The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (competing with Motorola), which launched its "'96 Expo".[27][28][29][30]


The most controversial ambush campaign was undertaken by Nike, Inc., which had begun an advertising campaign with aggressive slogans that mocked the Games' values, such as "Faster, Higher, Stronger, Badder", "If you're not here to win, you're a tourist", and "You don't win silver, you lose gold." The slogans were featured on magazine ads and billboards it purchased in Atlanta.[27] Nike also opened a pop-up store known as the Nike Center near the Athletes' Village, which distributed Nike-branded flags to visitors (presumably to be used at events).[31] IOC marketing director Michael Payne expressed concern for the campaign, believing that athletes could perceive them as being an insult to their accomplishments.[31] Payne and United States Olympic Committee's marketing director John Krimsky met with Howard Slusher, a subordinate of Nike co-founder Phil Knight. The meeting quickly turned aggressive, with Payne threatening that the IOC could pull accreditation for Nike employees, ban the display of its logos on equipment, and organize a press conference where silver medallists from the Games, as well as prominent Nike-sponsored athlete Michael Johnson (who attracted attention during the Games for wearing custom, gold-colored Nike shoes), would denounce the company. Faced with these threats, Nike agreed to retract most of its negative advertising and PR stunts.[31]



Reception


A report prepared by European Olympic officials after the Games was critical of Atlanta's performance in several key issues, including the level of crowding in the Olympic Village, the quality of available food, the accessibility and convenience of transportation, and the Games' general atmosphere of commercialism.[32] IOC vice-president Dick Pound defended criticism of the commercialization of these Games, stating that they adhered to a historic policy barring the display of advertising within venues, and that "you have to look to the private sector for at least a portion of the funding, and unless you're looking for handouts, you're dealing with people who are investing business assets, and they have to get a return."[29]


At the closing ceremony, IOC President Juan Antonio Samaranch said in his closing speech, "Well done, Atlanta" and simply called the Games "most exceptional." This broke precedent for Samaranch, who had traditionally labeled each Games "the best Olympics ever" at each closing ceremony, a practice he resumed at the subsequent Games in Sydney in 2000.[33]


The financial struggles faced by many later Games, such as the 2016 Summer Olympics, however, have led to more positive re-appraisals of the management of the Atlanta Games. These note that, in contrast to many later Games, the 1996 Atlanta Games were both financially viable and had a positive economic impact on the city,[34] while also being privately funded and not using taxapayers’ money.



See also





  • 1996 Summer Paralympics

  • Olympic Games celebrated in the United States


    • 1904 Summer Olympics – St. Louis


    • 1932 Summer Olympics – Los Angeles


    • 1932 Winter Olympics – Lake Placid


    • 1960 Winter Olympics – Squaw Valley


    • 1980 Winter Olympics – Lake Placid


    • 1984 Summer Olympics – Los Angeles


    • 1996 Summer Olympics – Atlanta


    • 2002 Winter Olympics – Salt Lake City


    • 2028 Summer Olympics – Los Angeles





  • Summer Olympic Games

  • Olympic Games

  • International Olympic Committee

  • List of IOC country codes

  • Use of performance-enhancing drugs in the Olympic Games – 1996 Atlanta



Notes





  1. ^ ab "Factsheet - Opening Ceremony of the Games of the Olympiad" (PDF) (Press release). International Olympic Committee. 9 October 2014. Archived (PDF) from the original on 14 August 2016. Retrieved 22 December 2018..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"""""""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  2. ^ Glanton, Dahleen. "Atlanta debates how golden it was". Chicago Tribune. Retrieved 2018-11-28.


  3. ^ "Live From PyeongChang". TvTechnology. Retrieved 2018-11-28.


  4. ^ "Atlanta: 20 years later". Sports Business Journal. Retrieved 2018-11-28.


  5. ^ Edwards, Peter (July 24, 2015). "Toronto has made 5 attempts to host the Olympics. Could the sixth be the winner?" – via Toronto Star.


  6. ^ "1996 Olympic Games". Georgia Encyclopedia. Retrieved February 24, 2013.


  7. ^ "IOC Vote History". www.aldaver.com.


  8. ^ Flyvbjerg, Bent; Stewart, Allison; Budzier, Alexander (2016). The Oxford Olympics Study 2016: Cost and Cost Overrun at the Games. Oxford: Saïd Business School Working Papers (Oxford: University of Oxford). pp. 18–20. SSRN 2804554.


  9. ^ "The Olympic Legacy in Atlanta – [1999] UNSWLJ 38; (1999) 22(3) University of New South Wales Law Journal 902". Archived from the original on June 19, 2009. Retrieved June 16, 2009.


  10. ^ Applebome, Peter (August 4, 1996). "So, You Want to Hold an Olympics". The New York Times. Retrieved August 17, 2008.


  11. ^ "Beijing Olympiad: Profit or Loss?". China Internet Information Center. Archived from the original on September 17, 2008. Retrieved August 17, 2008.


  12. ^ Burbank, Matthew; et al. (2001). Olympic Dreams: The Impact of Mega Events on Local Politics. Lynne Rienner Publishers. p. 97.


  13. ^ ab "Centennial Olympic Games" (PDF). la84foundation.org. Retrieved October 12, 2009.


  14. ^ "Atlanta Redefines Image With 'Come Celebrate Our Dream' Slogan". Seattle Times. February 19, 1995.


  15. ^ "Congratulations Note from Billy Payne".


  16. ^ "Basil Poledouris Biography". Basil Poledouris website. Archived from the original on February 20, 2008. Retrieved February 19, 2008.


  17. ^ Erie Times-News, "Erie Company's Olympic Work Shines", June 10, 1996, by Greg Lavine


  18. ^ Plating and Surface Finishing Magazine, August 1996 Issue


  19. ^ "Olympics OFFICIAL Recap". Archived from the original on August 22, 2008. Retrieved 2007-05-19.CS1 maint: BOT: original-url status unknown (link)


  20. ^ "On This Day: Bomb Explodes in Atlanta's Olympic Park". www.findingdulcinea.com. Retrieved 2015-09-28.


  21. ^ ab Glanton, Dahleen (September 21, 2009). "Olympics' impact on Atlanta still subject to debate". Chicago Tribune. Retrieved July 14, 2012.


  22. ^ "New historic marker for 1996 Games unveiled in Centennial Olympic Park". Atlanta Journal-Constitution. Retrieved 2018-11-26.


  23. ^ "Historical Marker planted for 1996 Centennial Olympic Games". Atlanta Business Chronicle. Retrieved 2018-11-26.


  24. ^ "L.A. officially awarded 2028 Olympic Games". Los Angeles Times. September 2017. Retrieved 13 September 2017.


  25. ^ "YouTube". www.youtube.com.


  26. ^ Collins, Glenn. "Coke's Hometown Olympics;The Company Tries the Big Blitz on Its Own Turf". New York Times. Retrieved November 3, 2013.


  27. ^ ab "An Olympic-Size Ambush". Washington Post. July 17, 1996. Retrieved November 26, 2018.


  28. ^ "Samsung's Expo Gives It Olympic Exposure / And BellSouth is putting out COWS". SFGate. 1996-07-02. Retrieved 2018-11-27.


  29. ^ ab "McGill's master of the rings". McGill Reporter. Retrieved 2018-11-28.


  30. ^ "Olympic bid smacks into $10M hurdle". San Francisco Business Times. Retrieved 2018-11-28.


  31. ^ abc "Rise of the pseudo-sponsors: A history of ambush marketing". SportPro. Retrieved 3 January 2015.


  32. ^ "Olympic Games: Maligned Atlanta meets targets". The Independent. United Kingdom. November 15, 1996. Archived from the original on May 26, 2010. Retrieved October 25, 2010.


  33. ^ ESPN.com (October 1, 2000). "Samaranch calls these Olympics 'best ever'". Retrieved March 13, 2009.


  34. ^ http://fortune.com/2016/08/08/rio-olympics-opening-ceremony/




External links








  • "Atlanta 1996". Olympic.org. International Olympic Committee.


  • "Results and Medalists — 1996 Summer Olympics". Olympic.org. International Olympic Committee.


  • Official Report Vol. 1 Digital Archive from the LA84 Foundation of Los Angeles


  • Official Report Vol. 2 Digital Archive from the LA84 Foundation of Los Angeles


  • Official Report Vol. 3 Digital Archive from the LA84 Foundation of Los Angeles


  • Time article


  • New York Times article


  • S. Zebulon Baker. "Whatwuzit?: The 1996 Atlanta Summer Olympics Reconsidered", Southern Spaces, March 21, 2006.






Preceded by
Barcelona
Summer Olympic Games
Atlanta
XXVI Olympiad (1996)
 Succeeded by
Sydney














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