Pall Mall (cigarette)




This article is about the cigarette company and their product. For other uses of the term, see Pall mall.



































Pall Mall
PallMallLogo.png

PallMallRedUSA.jpg
An American pack of Pall Mall Red cigarettes

Product type Cigarette
Owner
R. J. Reynolds Tobacco Company (United States only), British American Tobacco
Country United States
Introduced 1899; 119 years ago (1899)
Markets See Markets
Previous owners Black Butler Company
Website www.pallmallusa.com

Pall Mall (/ˌpɛlˈmɛl/, /ˌpælˈmæl/ or adopted /ˌpɔːlˈmɔːl/) is an American brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina, and internationally by British American Tobacco at multiple sites. As of 2012, Pall Mall is R. J. Reynolds' highest selling brand.[1]




Contents






  • 1 History


  • 2 Logo


  • 3 Pronunciation


  • 4 Sponsorships


  • 5 Cultural references


  • 6 See also


  • 7 References


  • 8 External links





History


The Pall Mall brand was introduced in 1899 by the Black Butler Company (UK) in an attempt to cater to the upper class with the first "premium" cigarette. It is named after Pall Mall, a well-known street in London.




1918 Pall Mall ad from a New York newspaper


In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. The new owners used the premium brand to test innovations in cigarette design, such as, in 1939, the "king-size" (now the standard size for cigarettes at 85mm, although today that includes the filter length), and a new way of stuffing tobacco that supposedly made cigarettes easier on the throat.


Pall Mall reached the height of its popularity in 1960 when it was the number one brand of cigarette in America.[2] The gambles in design had paid off and so the company introduced "longs", or 100mm cigarettes (again creating a standard, this time for long cigarettes), in 1966.[3] It was edged out in 1966 by Winston cigarettes, when Pall Mall found that it could no longer compete with the advertising campaign "Winston tastes good like a cigarette should." In the 1940s, Pall Mall had its own grammatically incorrect slogan which touted it as the cigarette which "travels the smoke further", referencing the longer 85mm length. Their famous slogan during the '50s and early '60s was "OUTSTANDING...and they are MILD!"


In 1994, Pall Mall and Lucky Strike were purchased by Brown & Williamson Tobacco Corporation as the former American Tobacco company shed its tobacco brands.[4] In 2001, Pall Mall was re-branded as a savings brand, and introduced several varieties of filtered cigarettes. Brown & Williamson merged with R. J. Reynolds Tobacco Company on July 30, 2004, with the surviving company taking the name, R. J. Reynolds Tobacco Company. R. J. Reynolds continues to make unfiltered and filtered styles of Pall Mall for the U.S. market, emphasizing the latter. British American Tobacco makes and sells Pall Mall outside the U.S.


Pall Mall currently is in the "Growth Brand" segment of the R. J. Reynolds brand portfolio.[5] Within British American Tobacco, Pall Mall is one of their four drive brands.[6] During the late-2000s recession, Pall Mall was marketed as a "premium product at a sub-premium price", which pushed the product from a 1.95 percent market share with a 1.6 billion quarterly volume in 2006 to 7.95 percent and 5.5 billion in third quarter 2010. This compares with former top-seller Camel, which has not performed as well over the period, with 8 percent share and 5.6 billion.[7]


Pall Mall is now Reynolds' most popular cigarette, along with Newport and Camel.
In October 2012, Reynolds debuted two new versions of its menthol cigarette, Pall Mall Black, described as "full flavor", and Pall Mall White, called "smoother". The traditional menthol style is called Pall Mall Green.[1]


Pall Mall is currently sold as a Canadian discount brand in Red (full-flavor) and Blue (light). Rothman's produces American-style Pall Mall cigarettes which are priced as a premium brand.





The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the package. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per aspera ad Astra" or "Through hardships to the stars" (which resembles the motto of the RAF, "Per ardua ad astra", or "Through adversity to the stars"). There is a banner underneath the shield that holds another Latin phrase, "In hoc signo vinces" or "By this sign shall you conquer". The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.




PALL MALL logo (1922)


Generally speaking, there are different designs for Pall Mall packs. It can be always identified on which market one or another pack of Pall Mall was bought. Nevertheless, the logo and the main features of it remain unchanging.


In 2007, R. J. Reynolds Tobacco Company changed the packaging color of Pall Mall Ultra Lights from light blue to orange to stop confusion between the Ultra Lights and the Lights. Both had been in blue colored packaging.


In 2009, R. J. Reynolds Tobacco Company changed the flavor descriptors of all the Pall Mall brand hard packs to color designations. The descriptor change occurred because the FDA banned product descriptors such as "Light," "Ultra Light" and "Mild" in 2010. Along with the change in descriptors, the rings and branding on the cigarettes have changed to match both the color of the box and the Pall Mall lettering on the filter for that particular descriptor. The soft packs are still sold with the traditional style packaging and design.


In 2015, the FDA required that two varieties of Pall Mall be removed from stores, Deep Set Recessed Filter (blue) and Deep Set Recessed Filter Menthol, as well as Camel Crush Bold and Vantage Tech 13.[8]




Pall Mall packet



Pronunciation


During the era of cigarette advertising on television and radio, the commonly accepted pronunciation of the brand was /ˌpɛlˈmɛl/.[9] However, after the Public Health Cigarette Smoking Act banned cigarette advertising, the American pronunciation shifted to /ˌpælˈmæl/. Older smokers who heard the commercials often still use the older pronunciation, as do smokers from the United Kingdom — the cigarette and the street in London are pronounced the same.



Sponsorships


On the radio, Pall Mall sponsored Ripley's Believe It or Not in the 1940s and The Big Story in the 1940s and 1950s.


The brand was the sponsor of M Squad, a television program which ran on NBC during the late 1950s. Lee Marvin, the show's star, appeared on its commercials during the episodes.[10] It was an alternating sponsor of MGM Parade in the 1955–56 season. Despite the ban on cigarette ads on TV that went into effect on January 2, 1971, Pall Mall ads from the show are seen on Turner Classic Movies intact.[citation needed]



Cultural references


Kurt Vonnegut, who was a Pall Mall smoker, used the brand in several of his novels. He was quoted as saying that they were "a classy way to commit suicide."[11]


In the 1989 novel The Dark Half by Stephen King, Thad Beaumont's parasitic twin George Stark smokes Pall Malls, which Thad had previously smoked before quitting.


The title character in Ottessa Moshfegh's novel "Eileen" (Penguin Press, 2015, p 121] accepts and smokes a Pall Mall and refers to the motto "Per aspera ad astra"


"Ad astra per aspera," "to the stars through difficulty" was the official motto and slogan of the famous 4th Platoon, 18B Company, US Army Engineering School, Officers Candidate program, Ft. Belvoir, VA, 1969.



See also


  • Tobacco smoking


References





  1. ^ ab Craver, Richard (2012-09-25). "Reynolds to offer more menthol versions of Pall Mall cigarettes". Winston-Salem Journal. Retrieved 5 December 2016..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  2. ^ Wootten, Harry M. (23 December 1960). "Cigarettes up 4.8% in 1960 -- Pall Mall No. 1 for first time". Printers' Ink. Retrieved 5 December 2016.


  3. ^ "What We Make - R.J. Reynolds Tobacco Company". Rjrt.com. Retrieved 23 October 2016.


  4. ^ Gilpin, Kenneth N. (October 9, 1996). "American Brands Ends Tobacco Role". The New York Times. Retrieved May 21, 2010.


  5. ^ "R.J. Reynolds Tobacco Company - Company - Brands - Brand Portfolio". Web.archive.org. 9 November 2006. Archived from the original on 9 November 2006. Retrieved 5 January 2018.


  6. ^ "British American Tobacco - British American Tobacco". Bat.com. Retrieved 23 October 2016.


  7. ^ Craver, Richard (2010-11-14). "Reynolds marketing push for Pall Mall puts it into same league as Camel". Winston-Salem Journal. Archived from the original on 2010-11-18. Retrieved 2010-11-23.


  8. ^ "Press Announcements - FDA issues orders that will stop further U.S. sale and distribution of four R.J. Reynolds Tobacco Company cigarette products". Fda.gov. Retrieved 23 October 2016.


  9. ^ "Pall Mall Cigarette Ad 1967". YouTube. 26 November 2007. Retrieved 23 October 2016.


  10. ^ "Archived copy". Archived from the original on 2010-06-26. Retrieved 2010-06-26.CS1 maint: Archived copy as title (link)


  11. ^ Barber, Lynn (February 5, 2006). "I smoke, therefore I am". London: The Guardian Observer. Retrieved 2007-04-12.




External links







  • Official website Edit this at Wikidata










Comments

Post a Comment

Popular posts from this blog

Information security

Image
This article is part of a series on Information security Related security categories Internet security Cyberwarfare Computer security Mobile security Network security Threats Computer crime Vulnerability Eavesdropping Malware Spyware Ransomware Trojans Viruses Worms Rootkits Bootkits Keyloggers Screen scrapers Exploits Backdoors Logic bombs Payloads Denial of service Defenses Computer access control Application security Antivirus software Secure coding Secure by default Secure by design Secure operating systems Authentication Multi-factor authentication Authorization Data-centric security Encryption Firewall Intrusion detection system Mobile secure gateway Runtime application self-protection (RASP) v t e Information security , sometimes shortened to InfoSec , is the practice of preventing unauthorized access, use, disclosure, disruption, modification, inspection, recording or destruction of information. Th
Read more

Lambak Kiri

Image
For Lambak Kiri public housing area, see Lambak Kiri Landless Indigenous Citizens' Housing Scheme. Village in Brunei-Muara, Brunei Lambak Kiri Village Location in Brunei Coordinates: 4°59′26″N 114°57′04″E  /  4.990472°N 114.951114°E  / 4.990472; 114.951114 Coordinates: 4°59′26″N 114°57′04″E  /  4.990472°N 114.951114°E  / 4.990472; 114.951114 Country Brunei District Brunei-Muara Mukim Berakas A Government  • Village head Hamdani Omar Postcode BB1214 Lambak Kiri is a populated place in Brunei-Muara District, Brunei. It is officially a village subdivision under Berakas A, a mukim in the district. Lambak Kiri may also refer to the greater area which includes the Lambak Kiri public housing area of the Landless Indigenous Citizens' Housing Scheme (Malay: Skim Tanah Kurnia Rakyat Jati ), although the latter is a separate subdivision. Contents 1 Name 2 Administration 3 See also 4 References Name
Read more

Farm Security Administration

Image
Farm Security Administration Farm Security Administration logo Agency overview Formed September 1, 1937  ( 1937-09-01 ) Preceding agencies Resettlement Administration Federal Emergency Relief Administration Dissolved 1946 Superseding agency Farmers Home Administration Key documents Farm Security Act Bankhead-Jones Farm Tenant Act The Farm Security Administration ( FSA ) was a New Deal agency created in 1937 to combat rural poverty during the Great Depression in the United States. It succeeded the Resettlement Administration (1935–1937). [1] The FSA stressed "rural rehabilitation" efforts to improve the lifestyle of sharecroppers, tenants, very poor landowning farmers, and a program to purchase submarginal land owned by poor farmers and resettle them in group farms on land more suitable for efficient farming. Critics, including the Farm Bureau, strongly opposed the FSA as an experiment in collectivizing agriculture—that is, in bringing
Read more