海報







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美國海軍藍天使特技飛行隊的宣傳海報


海报，中國大陸亦称招贴，通常指单张紙形式、可张贴的广告印刷品。海報是最古老的商業大眾傳播形式之一，非商業組織及公共機構也有用此宣傳方式。其优点是：传播信息及时，能夠表達重點，成本费用低，制作简便。


海報可分为公共海报和商业海报两大类：



  • 公共海報以社会公益性问题为题材，例如环境保护、卫生宣传、反戰、主戰、競選、政治等；

  • 商业海報则以促销商品、满足消费者需要等内容为题材，例如产品宣传、品牌形象宣传、企业形象宣传、产品信息等。


著名品牌商品的海報時常有成為愛好者的珍藏品，例如經典電影、舞台劇、名星的海報。 另外，海报也可以用作参考歷史文獻。



尺寸


印刷界常用海報制式尺寸（單位：mm）



  • A0・・・841×1189

  • A1・・・594×841

  • A2・・・420×594

  • A3・・・297×420

  • A4・・・210×297

  • B0・・・1030×1456

  • B1・・・728×1030

  • B2・・・515×728

  • B3・・・364×515

  • B4・・・257×364

  • 全開・・・890×680






维基共享资源中相关的多媒体资源：海報




查询維基詞典中的poster。









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