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Premiere Cinemas
Premiere Cinemas, officially known as Premiere Cinema Corporation., headquartered in Big Spring, Texas, is a privately held motion picture exhibitor. It is among the largest independently owned motion picture exhibitors in the U.S. and is ranked by Box Office magazine and the National Association of Theatre Owners Encyclopedia of Exhibition among the top 12 circuits in the U.S. Premiere is owned by Gary Moore, who bought his first theater in 1985 and incorporated Premiere in 1993.
Image of the Premiere Cinemas in Lubbock
As of 2019[update] Premiere owned 312 screens in 29 locations in six U.S. states: Texas, New Mexico, Alabama, Florida, South Carolina and Mississippi. Megaplex Premiere Cinema locations are operated in Lubbock, Bryan-College Station, Burleson, Abilene, Galveston, Grand Prairie, Temple, El Paso, Houston, Texas, Spanish Fort, Bessemer, Gadsden, Pell City, Alabama, and Rio Rancho, New Mexico, Orlando, Florida as well as Biloxi, Mississippi . The Premiere in Rio Rancho was honored in 2012 by the New Mexico NOIAP as Outstanding Retail Development of the Year for the state.[1] The City of Rio Rancho honored Premiere by naming a street after the company, Premiere Parkway.
Contents
1 Digital projection conversion
2 New Horizons
3 Development of theaters
4 D-BOX motion technology
5 IMAX
6 References
7 External links
Digital projection conversion
In 2008 Premiere Cinemas became one of the few cinema companies in the U.S. to begin the process of converting all of its 35mm film cinemas to all-digital projection. The company used digital projection technology pioneered by Texas Instruments through the invention of the DLP chip, and manufactured by Belgium-based Barco (Belgium-American Radio Company).[2]
In 2018, opening the Biloxi Premiere LUX Ciné, Premiere unveiled its first use of NEC Laser projection, Making it the first location in the state of Mississippi to include full laser projection.
New Horizons
Premiere is recognized as the first company to successfully design, build and operate mezzanine-less multiplexes without traditional projection booths, by incorporating the digital projectors directly into the theatre architecture. Premiere accomplishes this by means of what it calls its Digital Command Centers, typically glass-enclosed rooms off the theatre lobbies and displaying racks of digital terabyte GDC or Do-Re-Mi servers, processors, and monitors in public view. Motion picture content is delivered to Premiere Cinemas on hard drives or via satellite and stored on its library management servers, where it is managed and transmitted to the auditoriums throughout the complex.
In 2017, Premiere Cinemas opened its first LUX Ciné and Pizza Pub in Grand Prairie, TX. Premiere's LUX Ciné locations include state of the art luxury lounge recliners. These recliners feature reclining foot and head rests, customized head support and even USB chargers in each chair so guests can charge their phones while watching their favorite movie.
LUX concession stands include bottled and draft beers and both self serve popcorn machines and self serve state of the art touch screen soda fountains. At locations featuring the Pizza Pub concept, guests can order their appetizers, pizzas and desserts at the concession stand or bar and meet food at their auditorium door when it is ready! The second Premiere LUX Ciné and Pizza Pub opened November 30th 2018 in Biloxi, MS at the Edgewater Mall.
During 2017, Premiere also retrofitted 4 existing TX locations replacing traditional rocking love seats with Luxury Lounge Recliners. These locations in Texas were Bryan, Lubbock, Abilene and Burleson. Concession retrofits were also complete making these four locations complete Premiere LUX Ciné concepts. Plans to retrofit several more locations during 2019 are underway.
Pell City Premiere Cinertainment
2019 brings Premiere to a brand new concept, PREMIERE CINERTAINMENT. Pell City, AL, opening January 18th, 2019. This theatre features full service Pizza Pub, Bowling lanes, 3,200 sq foot redemption arcade center as well as the theatres complete with Luxury Lounge Recliners.
Development of theaters
Premiere’s equipment division, Premiere Projection Technologies, manufactures theatrical drapes, 3-D silver screens, light fixtures, poster cases and other equipment used in Premiere's theaters, and its general contracting division, Premiere Development Corp., provides turn-key design and construction for company locations.[3]
In 2009 Premiere Cinemas was honored by its peers in the industry with an award for Exhibitor of the Year.[citation needed]
D-BOX motion technology
Premiere Cinemas has partnered with Quebec-based D-BOX Technologies, Inc. to bring D-BOX motion technology, which delivers programmed motion effects synchronized with the film to a platform or the seat, to the Texas market. The system is installed at the El Paso, Rio Rancho, Temple and Orlando. in 2018, D-BOX motion recliners were installed at the location in Lubbock location. D-BOX Motion Code is available on more than 900 titles.[4]
IMAX
Toronto-based IMAX Corporation announced it had entered into an exclusive licensing agreement with Premiere Cinemas to build and operate new large-format digital IMAX theatres in various markets. Premiere Cinema operates IMAX locations in four Texas markets: Lubbock, El Paso, Temple and Bryan.
References
^ NAIOP Honors Premiere with Award of Excellence in Development, Premiere Cinemas, December 9, 2011.
^ "Barco Completes First Major Cinedigm Phase 2 Deployment With Premiere Cinemas", 4rfv.co.uk, August 12, 2009.
^ Construction, Premiere Cinemas.
^ D-BOX Signs First Deal with Premiere Cinemas, D-BOX, October 27, 2010 (pdf), archived at the Wayback Machine, June 25, 2011.
External links
- Official Website
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