Takarajimasha

Takarajimasha, Inc.

Founded	September 22, 1971
Country of origin	Japan
Headquarters location	Chiyoda, Tokyo
Fiction genres	Fashion magazines
Revenue	¥ 300.9 million[1]
No. of employees	212 (as of September 2013)[1]
Official website	tkj.jp

Takarajimasha, Inc. (Japanese: 株式会社宝島社, Hepburn: Kabushiki Gaisha Takarajimasha) is a Japanese publishing company based on Chiyoda, Tokyo. It is known for publishing subculture-oriented fashion magazines aimed at teens,^[2][3] fashion magazines in general, as well as guide books.

Contents

• 
  1 History
  


• 
  2 Publications
  
  
  
  • 
    2.1 Fashion
    
  
  
  • 
    2.2 Other
    
  
  
  
  


• 
  3 Notes
  


• 
  4 References
  


• 
  5 External links
  

History

Takarajimasha headquarters.

The company was founded on September 22, 1971 as a consulting business of local government titled JICC, Inc. (株式会社ジェー・アイ・シー・シー).^[4] Established by some Waseda University former revolutionary students, in May 1974 it started to publish its first magazine, Takarajima, a Japanese subculture focused magazine,^[2][5] which was followed by Bessatsu Takarajima in March 1976.^[4]Kono Mystery ga Sugoi!, a guide book magazine, was first published in December 1989,^[4] while fashion magazine Cutie^[3] was first published in September 1989.^[4] On April 1, 1993, its name changed to Takarajimasha.^[4]Smart, Spring, and Sweet, all young-targeted fashion magazines,^[3][6] are published since October 1995, February 1996, and March 1999 respectively.^[4] Takarajimasha is also known for creating in 2005 the concept of "brand mook", a mook^{[note 1]} featuring a catalogue of new items of a brand and limited edition product of this brand.^[6]

Publications

Fashion

Targeted to teen girls

• Cutie


• Spring


• Mini


• Steady

Targeted to women in their 20s and 30s

• Sweet


• InRed

Targeted to women in their 40s

• Glow


• 
  Linen (リンネル, Rinneru)
  

Targeted to men

• Smart


• Men's Roses

Other

Currently

• 
  Takarajima (宝島)
  


• 
  Bessatsu Takarajima (別冊宝島)
  


• Kono Mystery ga Sugoi!


• Kono Light Novel ga Sugoi!


• 
  Kono Manga ga Sugoi! (このマンガがすごい!)
  


• 
  Kono Anime ga Sugoi! (このアニメがすごい!)
  


• 
  Kono Eiga ga Sugoi! (この映画がすごい!)
  


• 
  Inakagurashi no Hon (田舎暮らしの本)
  

Former

• 
  Weekly Shōnen Takarajima (週刊少年宝島, Shūkan Shōnen Takarajima)
  


• CUTiE Comic


• 
  Takarajima 30 (宝島30)
  


• 
  Famicon Hisshō Hon (ファミコン必勝本)
  


• 
  UltraOne (ウルトラONE, Urutora Wan)
  


• Boom


• 
  Band Yarouze (バンドやろうぜ, Bando Yarouze)
  

Notes

1. 
   ^ A mook is a book that has the content and format of magazine, but is designed to be for sale for a longer period than a magazine, like a book is.^[6]
   

References

1. 
   ^ ^ab 会社概要 (in Japanese). Takarajimasha. Retrieved July 19, 2014..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
   


2. 
   ^ ^ab Moeran, Brian; Skov, Lise (2013). Women, Media and Consumption in Japan. Routledge. pp. 229–230. ISBN 9781136782732.
   


3. 
   ^ ^abc Fitzpatrick, Michael (May 11, 2008). "Manga mania grips schoolgirls". Times Educational Supplement. Retrieved July 19, 2014.
   


4. 
   ^ ^abcdef 沿革 (in Japanese). Takarajimasha. Retrieved July 19, 2014.
   


5. 
   ^ Bonami, Francesco; Simons, Raf; Frisa, Maria Luisa (2003). The fourth sex: adolescent extremes. Charta. p. 265. ISBN 9781136782732.
   


6. 
   ^ ^abc Osawa, Juro (October 20, 2010). "Meet Japan's 'Brand Mooks': Half-magazine, Half-book, All Hit". The Wall Street Journal. Retrieved July 19, 2014.
   

External links

• Official website

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