Mixing
List of Procter & Gamble brands
Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.
Contents
1 Brands with net sales of more than US$1 billion annually
2 Brands by product type
2.1 Dishwashing
2.2 Menstrual hygiene
2.3 Haircare
2.4 Healthcare products
2.5 Household
2.6 Laundry detergents
2.7 Skin care
3 Divested brands
4 Discontinued brands
5 References
Brands with net sales of more than US$1 billion annually
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]
Always menstrual hygiene products
Ariel laundry detergent
Bounty paper towels, sold in the United States and Canada
Charmin bathroom tissue and moist towelettes
Crest toothpaste
Dawn dishwashing
Downy fabric softener and dryer sheets
Fairy washing up liquid
Febreze odor eliminator
Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
Head & Shoulders shampoo
Olay personal and beauty products
Oral-B inter-dental products
Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[2]
Pantene haircare products
SK-II beauty products
Tide laundry detergents and products
Vicks cough and cold products
Brands by product type
Dishwashing
Dawn dishwashing liquid
Joy dishwashing liquid
Gain dishwashing liquid
Ivory dishwashing liquid
Menstrual hygiene
Always menstrual hygiene products
Naturella menstrual hygiene products
Tampax tampons
- Whisper menstrual hygiene products
Haircare
Head & Shoulders shampoo
- Ascend hair care products
Aussie haircare (shampoos/conditioners/styling aids)
Braun hair care and grooming products
Frederic Fekkai hair care products sold
Hair Food hair care products
Head & Shoulders shampoo
Nicky Clarke hair products
Pantene hair care products (purchased from Hoffmann-La Roche in 1985)
Rejoice haircare products
Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)
Healthcare products
- Align probiotics
Crest toothpaste- Femibion (acquired from Merck Group)
Fibresure supplements- Fixodent denture adhesive
Iliac/Nasivin (acquired from Merck Group)
Scope mouthwash
Metamucil laxative/fiber supplement (acquired G. D. Searle & Company in 1985)- Neurobion (acquired from Merck Group)
- New Chapter dietary supplements[3]
Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)- Prilosec OTC
- Sangobion (acquired from Merck Group)
Seven Seas (acquired from Merck Group)
Vicks cough and cold products- Swisse
- Vibovit (children & pregnancy vitamins)
Household
- Ace stain remover liquid
Bounce fabric-softener sheet for dryers. This commercial features a musical soundtrack to the tune of The Outfield's Love.- Cascade dishwasher detergent
Fairy (known as Dreft in the Netherlands) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
Febreze odor control
Flash cleaning product- Jar dishwashing liquid and dishwasher detergent
Joy dishwashing liquid
Mr. Clean household cleaners
Puffs tissues
Luvs disposable diapers
A bar of Safeguard soap
- Safeguard antibacterial soap brand[4] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[5]
Tide detergents
Viakal cleaning products
Vizir laundry detergent
Swiffer cleaning products
Zevo insect control
Laundry detergents
Ariel laundry detergent
Bold laundry detergent- Bonux laundry detergent
Cheer laundry detergent
Daz laundry detergent
Downy fabric softener- Era laundry detergent
Dreft laundry detergent
Gain laundry detergent- Ola laundry soap
- PMC laundry soap
Tide laundry detergent
Skin care
- Fresco bar soap
High Endurance body washes, deodorants by Old Spice
Ivory bar soap
Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
Old Spice aftershave, skin care and hair care products (acquired Shulton, Inc. in 1990)- Perla bar soap
Secret antiperspirants and deodorants
Zirh skin care business sold- SK-II (Japanese premium skin care)
Divested brands
Brands owned by Procter & Gamble in the past, but since divested:
Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)- Aleve, naproxen sodium (NSAID) drug,[6] acquired by Bayer in 1997
- Asacol
Attends line of incontinence and sanitary products. Sold to PaperPak in 1999.
Biz originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
Camay lightly scented bath soap
Chloraseptic throat medicine and lozenges sold to Prestige Brands.- Cinch all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
Clairol, formerly a personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products. It was sold to Coty, Inc. on October 1, 2016
- Balsam coloring brand (part of Clairol)
Herbal Essences hair care products (part of Clairol)- Natural Instincts hair coloring (part of Clairol)
- Perfect Lights hair coloring (part of Clairol)
Sebastian Professional hair products (part of Clairol)
Coast bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel, Coast brand now owned by High Ridge Brands.
Comet long-time P&G brand of cleanser owned now by Prestige Brands
Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
- Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
Dantrium sold to JHP Pharmaceuticals and SpePharm
Doctor's Dermatologic Formula skincare — effective March 31, 2014, these TMs have been sold to Icedrops Limited
Dryel home dry-cleaning kit sold to The OneCARE Company.
Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
Duracell batteries sold to Berkshire Hathaway in 2016.[7]
- Fisher Nuts sold to John B. Sanfilippo and Son, Inc. in 1995
- Fit fruit and vegetable cleaning wash licensed to HealthPro Brands in January 2004
Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
Frymax shortening (sold to ACH in 2001)- Gleem toothpaste
Hawaiian Punch now owned by Dr Pepper/7up
Iams cat and dog foods now owned by Mars Corporation.
Infacare baby wash, sold to Ceuta Healthcare Limited effective March 1, 2012.- Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009
Jif (peanut butter) divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
Lava sold to WD-40 in 1999
Lilt Home Permanents, including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued- Mayon cooking oil
Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
Monchel beauty soap
Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008
Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
Pert Plus was sold to Innovative Brands, LLC in July 2006.
PG Tips tea; now owned by Unilever.
Prell shampoo sold to Prestige Brands International in 1999- Primex shortening (sold to ACH in 2001)
Pringles potato chips sold to Kellogg Company in June 2012[8]
Pur (brand) brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.[9]
- Purico shortening
- Royale (Canada) brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
- Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974[10]
Spic and Span now owned by The Spic and Span Company, a division of Prestige Brands
Star Margarine and Dari Creme originally from P&G Philippines, was sold to the Magnolia division of San Miguel Corporation in 1994.
Sunny Delight orange drink spun off in 2004.- Sunshine margarine
Sure anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
ThermaCare brand heat wraps sold to medical company Wyeth in 2008- Thrill a peach-scented brand of dishwashing liquid, discontinued after 1973.
- Top Job all-purpose cleaner merged into the Mr. Clean brand in 1990
- Victor shortening
Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015
Wella, Clairol, Covergirl Makeup sold to Coty Inc (2016)[11]
- Whirl butter flavored oil (sold to ACH in 2001)
- Wondra brand of hand lotion sold from 1976 to 1989.
Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011[12]
Discontinued brands
Brands owned by Procter & Gamble in the past, but since phased out:
- Agro Laundry Soap
- Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
- Big Top, brand of peanut butter before Jif made its debut.
- Blossom, facial soap
- Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
Chipso, flaked and granulated soap, last made in the early-mid-1940s.
Citrus Hill, orange juice drink sold from 1983 to 1992- Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
- Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1940s to 1980.
Encaprin, coated aspirin[6]
- Fling, disposable dishcloth brand.
- Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
- Fresco bath soap
Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
Hidden Magic, aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s- High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986.
Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.- Monchel, beauty soap
- Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
- OK, economy bar and packaged laundry soap.
P&G White Laundry Soap, white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
P&G White Naphtha Soap, white naphtha bar soap used for washing the laundry and dishes.- Pace & SELF "No-Lotion" home permanents[citation needed]
Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
Pin-It, pin curl home permanent, sold mid-1950s.- Purico
- Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
- Rejoice, liquid soap, produced to 1982.
Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.- Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
Selox, puffed soap sold in 1920s and 1930s.- Shasta, cream shampoo sold late 1940s-mid-1950s.
- Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
- Star Soap and Star Naphtha Soap Chips
- Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
- Sunshine Margarine
- Teel, liquid dentifrice sold late 1930s to late 1940s.[13]
- Tempo, brand of dry wipes, produced from 2000 to 2010.
- Tender Leaf, tea brand sold from 1940s to 1975.
- Thrill, dishwashing liquid last made in 1973
Torengos, stackable, triangular-shaped, corn-based snack chip sold 2001-2003- Venus Shortening
- Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.[citation needed]
References
^ "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"""""""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
^ http://www.pginvestor.com/interactive/lookandfeel/4004124/PG_Annual_Report_2014.pdf
^ New Chapter Official: Vitamins & Herbal Supplements Retrieved 2017-05-26.
^ O'Guinn, T.; Allen, C.; Semenik, R.J. (2008). Advertising and Integrated Brand Promotion. Cengage Learning. p. 286. ISBN 978-0-324-56862-2. Retrieved October 22, 2016.
^ Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016.
^ ab Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.
^ Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016.
^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013.
^ http://www.businessweek.com/ap/financialnews/D9S1G9Q80.htm
^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
^ "P&G sells off another brand". Retrieved 20 February 2018.
^ http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw[permanent dead link]
^ "Teel Protects Teeth..... Beautifully!".
Comments
Post a Comment