MouthShut.com


















































MouthShut.com
Type of business Private company
Type of site
social media consumer reviews
Headquarters
Mumbai, India
Founder(s) Faisal Farooqui
Industry business ratings and reviews, product discovery
Website mouthshut.com
Advertising yes
Registration Required for posting
Current status Active
Native client(s) on
iOS, Android, Windows

MouthShut.com is an Indian user-generated content and consumer review web site. It is supported by enterprise subscription based customized marketing




Contents






  • 1 History


  • 2 Impact


  • 3 MouthShut in academic research


  • 4 MouthShut controversy


  • 5 References


  • 6 External links





History


MouthShut.com was founded in 2000 in Mumbai (Bombay), India by Faisal Farooqui.[1] The website hosts reviews of restaurants, movies, FMCG goods, travel destinations, banks etc.[2]


In 2008, the site announced the MouthShut Mobile Service, by which users can send SMS-based reviews; [3][4] it discontinued this feature in 2013 after launching its mobile app.


In 2012, the site launched the I Ate Here Awards to recognize Best Restaurants in popular cuisine categories. In 2012 MouthShut.com employees physically presented the awards by visiting restaurants and eateries in Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Bangalore, Chennai, Jaipur, Pune and Lucknow.[5]



Impact


According to The Times of India, MouthShut.com is the leader in the user-generated content space in India.[6] The Asian Age newspaper stated that most Indians online are referring to MouthShut for first hand product reviews and product information [7] The site has been featured in The Economic Times, Times of India, CNBC, NDTV, and Star News,.[8] In a CNBC-TV 18 interview MouthShut.com's CEO stated that MouthShut.com has more than 2 million (2005) registered users.[9]



MouthShut in academic research


A number of articles and MouthShut's content has been used to cite consumer and culture pattern, such as Advertisement And Promotions: An Imc Perspective by Alan D'souza Kruti Shah (Paperback - 2008) [10] A book published by Klett Verlag GmBH in Germany included reviews from MouthShut.com as additional reading material. This was used in Germany for school-level reading material.[11] MouthShut.com has been used as a case study in Consumer Behavior (Wayne et. all, 2008) [12]



MouthShut controversy


To protect its reviews from manipulation from brands, Mouthshut has stated that it will never reveal the identity of any of its writers unless requested by a court order. The site moved the Supreme Court against sec. 66A of the IT Act as well as reading down of the Rules for taking down of content. On April 29, 2013, MouthShut.com filed a petition in the Supreme Court of India to nullify India's Information Technology Rules 2011. The petition pleads to the Supreme Court that the IT Rules, 2011 should be struck down because they are so vague that it cannot be predicted with certainty as to what is prohibited and what is permitted. A consequence of this law would be the delegation of essential executive function to private parties like MouthShut.com to censor and restrict free speech of citizens or else face legal challenge for user's content.[13]


On Feb 3. 2014, a regional Indian ISP, Beam Fiber, blocked access to MouthShut.com for the citiesy of Bangalore and Hyderabad. As a result, more than half a million people could not access the site.[14] On Feb 5, 2014, Beam Fiber unblocked the website. Indian laws do not allow ISPs to block a website unless ordered by the Department of Telecom. MouthShut termed the block as illegal and has sought compensation from the ISP.; it highlighted this illegal blockage in its petition to the Supreme Court of India.
[15]


On March 23, 2015, Mouthshut.com won the case against Union of India and the article 66A has been struck down by the Supreme Court of India in Mouthshut.com v. Union of India..



References





  1. ^ "India: Diligent shoppers offer opportunity to manufacturers - FT.com". ft.com. Retrieved 14 January 2014..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"""""""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  2. ^ "Media Inquiries: The Times Of India - MouthShut.com". mouthshut.com. Retrieved 14 April 2015.


  3. ^ "Indian Advertising, Media, Marketing, Digital, Advertising Agencies - afaqs!". digital.afaqs.com. Retrieved 14 January 2014.


  4. ^ "9769696967 - say goodbye to Premium Rates - jasmine Blog - MouthShut.com". mouthshut.com. Retrieved 14 January 2014.


  5. ^ "afaqs! > News > Company Briefs > Mouthshut.com announces the results of 'I Ate Here' Awards". afaqs.com. Retrieved 14 January 2014.


  6. ^ "Media News, Media Advertising, Media Agency, Advertising, Media & Marketing". agencyfaqs.com. Retrieved 14 January 2014.


  7. ^ "Media Inquiries: The Asian Age - MouthShut.com". mouthshut.com. Retrieved 14 April 2015.


  8. ^ "Media Inquiries: The Economic Times - MouthShut.com". mouthshut.com. Retrieved 14 January 2014.


  9. ^ "MouthShut CEO on CNBC Video, Breaking, India, Free, Online, Download, News & Current Affairs Videos - dekhona.com". dekhona.com. Retrieved 14 April 2015.


  10. ^ "Advertising and Promotions Information Center:". highered.mcgraw-hill.com. Retrieved 14 January 2014.


  11. ^ "Ernst Klett Verlag - Schulbücher, Lehrmaterialien und Lernmaterialien". klett-verlag.de. Retrieved 14 January 2014.


  12. ^ Hoyer, W.D.; Macinnis, D.J.; Dasgupta, P. (2008). Consumer Behaviour, 2008 Edition. Dreamtech Press. ISBN 9788177227543.


  13. ^ "MouthShut.com Approaches Supreme Court to Safeguard Freedom of Expr..." slideshare.net. Retrieved 14 January 2014.


  14. ^ "Update: Mouthshut Blocked By Beam Fibre; Issue Escalated To TRAI And DoT - MediaNama". medianama.com. Retrieved 14 April 2015.


  15. ^ "Mouthshut finally unblocked, will consider legal action against ISP". exchange4media.com. Retrieved 14 April 2015.




External links


  • Official Website



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