Brand rankings of Japanese universities




The Brand rankings of Japanese universities (大学ブランドランキング Daigaku Burando Rankingu) is a ranking of the Japanese universities by Nikkei Business Publications, released annually in November.


It is a ranking system which evaluates the universities' power of brand. According to Nikkei BP, BRJU stands on the idea of "How people think", but not the quality or functions of university. Therefore, questionnaires are done to third-person groups.[1]




Contents






  • 1 Methodology


  • 2 Top 10/20 Universities in the BRJU


    • 2.1 Greater Tokyo Area


    • 2.2 Kansai Area


    • 2.3 Chugoku-Shikoku Region


    • 2.4 Kyushu and southern Japan




  • 3 References


  • 4 External links





Methodology


It is composed by 49 indicators related to the power of brand. Each indicator was calculated by the result of questionnaires to business(wo)men, people who have children and people related to education in a same region of targeted universities. these indicators are related to not only reputation or popularity, but also various recognitions such as a review of HR. Basically the same methodology of corporate brand research is applied to this ranking systems.[1]


It ranks universities in 5 areas, with Greater Tokyo Area, Hokuriku/Tokai Area, Kansai Area, Chugoku/Shikoku Area and Kyushu/Okinawa Prefecture/Yamaguchi Area. Each university is ranked in its own region's rankings, thus there are no national rankings.



Top 10/20 Universities in the BRJU


Rankings have been conducted on an annual basis since 2009, and apart from the 2009, rankings are all regional, so there is not an overall ranking for universities, rather a ranking within their geographical area.



Greater Tokyo Area




















































































































































































































































































Overall Rank 2016[2]
 Overall Rank 2015
 Overall Rank 2014
 Overall Rank 2013
 Overall Rank 2012
 Overall Rank 2011
 Overall Rank 2010
 Overall Rank 2009
 University
 Type
 Overall Score[3]
1
 1
 2
 1
 1
 1
 2
 2
University of Tokyo
NA
 87.5
2
 2
 1
 3
 3
 2
 3
 1
Keio University
PR
 82.0
3
 3
 3
 2
 2
 3
 1
 3
Waseda University
PR
 81.9
4
 4
 4
 4
 4
 5
 4
 4
Sophia University
PR
 70.4
5
 6
 6
 5
 5
 4
 5
 5
Hitotsubashi University
NA
 69.2
6
 8
 7
 9
 10
 7
 9
 7
Aoyama Gakuin University
PR
 68.6
7
 5
 5
 8
 6
 9
 6
 6
Tokyo Institute of Technology
NA
 68.4
8
 9
 9
 10
 9
 10
 -
 9
Tokyo University of Foreign Studies
NA
 68.3
9
 10
 9
 6
 7
 6
 -
 8
Ochanomizu University
NA
 66.6
10
 6
 11
 -
 8
 8
 8
 12
Meiji University
PR
 65.8
11
 13
 14
 -
 -
 -
 -
 14
Rikkyo University
PR
 64.4
12
 11
 12
 -
 -
 -
 10
 16
International Christian University
PR
 62.5
13
 12
 8
 -
 -
 -
 -
 10
Gakushuin University
PR
 62.5
14
 15
 17
 -
 -
 -
 -
 17
Yokohama National University
NA
 61.5
15
 17
 15
 -
 -
 -
 -
 12
Tokyo University of Science
PR
 61.4
16
 14
 16
 -
 -
 -
 -
 10
Chuo University
PR
 61.1
17
 18
 19
 -
 -
 -
 -
 20
Hosei University
PR
 60.2
18
 19
 18
 -
 -
 -
 -
 21
Nihon University
PR
 59.5
19
 16
 13
 -
 -
 -
 -
 15
Tsuda College
PR
 59.2
20
 -
 -
 -
 -
 -
 -
 18
Tokyo University of the Arts
PR
 56.1


Kansai Area




























































































































Overall Rank 2014
 Overall Rank 2013
 Overall Rank 2012
 Overall Rank 2011
 Overall Rank 2010
 Overall Rank 2009
 University
 Type
 Overall Score[1]
1
 1
 1
 1
 1
 -
Kyoto University
NA
 91.8
2
 2
 2
 2
 2
 -
Osaka University
NA
 74.0
3
 3
 3
 3
 3
 -
Doshisha University
PR
 68.5
4
 4
 4
 6
 6
 -
Kobe University
NA
 66.4
5
 7
 6
 7
 4
 -
Kansai University
PR
 65.7
6
 5
 5
 5
 5
 -
Ritsumeikan University
PR
 65.5
7
 8
 8
 8
 8
 -
Kinki University
PR
 64.8
8
 6
 7
 4
 7
 -
Kwansei Gakuin University
PR
 62.4
9
 9
 9
 9
 9
 -
Osaka City University
PU
 58.3
10
 10
 10
 10
 10
 -
Osaka Prefecture University
PU
 55.1


Chugoku-Shikoku Region




























































































































Overall Rank 2014
 Overall Rank 2013
 Overall Rank 2012
 Overall Rank 2011
 Overall Score 2010
 Overall Rank 2010
 University
 Type
 Overall Score[1]
1
 1
 1
 1
 1
 -
Hiroshima University
NA
 89.3
2
 2
 2
 2
 2
 -
Okayama University
NA
 83.6
3
 3
 3
 3
 3
 -
Ehime University
NA
 64.7
4
 10
 8
 9
 6
 -
Hiroshima Institute of Technology
NA
 60.0
5
 9
 10
 -
 9
 -
Okayama University of Science
PR
 59.8
6
 4
 4
 6
 4
 -
Tokushima University
NA
 59.5
7
 5
 6
 -
 8
 -
Kagawa University
NA
 59.3
8
 8
 5
 -
 5
 -
Yamaguchi University
NA
 58.0
9
 6
 7
 5
 7
 -
Notre Dame Seishin University
PR
 57.5
10
 11
 -
 8
 10
 -
Kōchi University
NA
 53.3


Kyushu and southern Japan


In 2010 Kyushu University was ranked top in this area.



References





  1. ^ abcd 「大学ブランド力」ランキング、首都圏は早稲田、近畿は京大が1位〜日経BPコンサルティングが調査 - トレンド - 日経トレンディネット


  2. ^ http://www.nikkeimm.co.jp/tips/ranking/25.html 2016 rankings


  3. ^ 【大学ブランド・イメージ調査】首都圏では慶大が5年ぶりに首位




External links


  • Nikkei BP official website








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