Mac Baren












































Mac Baren Tobacco Company A/S
Type
 Private
Industry Tobacco
Founded 1887 (as Harald Halberg Tobaks and Cigarfabrik)
Headquarters
Svendborg, Denmark
Key people
 Harald Halberg (founder), Henrik Halberg (owner),[1] Per Buch (CEO)[1]
Products
Pipe tobacco, rolling tobacco, water pipe tobacco, chewing tobacco, cigarillos
Owner Halberg A/S[2]
Number of employees
 140[3]
Website mac-baren.com



A tin of Mac Baren tobacco


The Mac Baren Tobacco Company is a Danish manufacturer of tobacco products. The company manufactures a range of pipe tobaccos, rolling tobaccos and smokeless tobaccos in their factory in Svendborg.


The company was established in 1887, when founder Harald Halberg purchased Svend Bønnelycke's tobacco spinning mill[4] and continued as a modern tobacco factory under the name Harald Halberg Tobaks- og Cigarfabrik. (Harald Halberg Cigar- and Tobacco factories)[5] The company was renamed the Mac Baren Tobacco Company in 1995,[4] as the company had become synonymous with its successful Mac Baren line of pipe tobaccos.[5]


The company remains family-owned,[2] and Henrik Halberg is both the firm's owner,[1] and chief blender. The company employs 140 people, and exports tobacco products to 70 countries.[3]


The company's most popular line of tobaccos is currently its Mixture line of pipe tobaccos, introduced in 1958. Mac Baren's Choice series is a line of mild aromatic pipe and flavoured hand-rolling tobaccos aimed at a younger audience. In 2010, Mac Baren introduced 7 Seas,[5] a line of American-style aromatic pipe tobaccos broadly similar to,[6] and intended to compete with, STG's Captain Black.


In 2013, Mac Baren agreed to purchase Sutliff Tobacco, the Pipe Tobacco Division of Altadis USA,[7][8] immediately renaming the company back to its original name of Sutliff Tobacco Company. Sutliff was thereafter appointed distributor of all Mac Baren products sold in the United States.[8]



References





  1. ^ abc "Mac Baren Management"..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  2. ^ ab "Mac Baren Ownership".


  3. ^ ab "About Mac Baren".


  4. ^ ab "BogFeature - Tobak til tiden: Mac Baren – en virksomhed i Svendborg" (in Danish). Archived from the original on 2015-01-03.


  5. ^ abc "Tobacco Renaissance". Pipes and Tobaccos Magazine.


  6. ^ "Mac Baren 7 Seas Regular Blend". Pipes Magazine.


  7. ^ "Local pipe tobacco company to have new owner". Richmond Times-Dispatch.


  8. ^ ab "Mac Baren Purchases Altadis Pipe Tobacco Division Returning Co. to Sutliff Roots". Pipes Magazine.




External links



  • Official website

  • Sutliff Tobacco Company








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